I Ain’t Dead Yet – How the Media Portrays People 65+ and Why We Should Care – Sandi Wright

Sandi Wright, retired nonprofit public relations and marketing director for the Arts and Education Council of Greater St. Louis, as she takes a serious look at advertising targeted to older adults. Why are seniors portrayed as helpless and sick when most of us are healthy, traveling, working, and busy older adults? The demographic “adults 65+” is the fastest-growing age group in America, and yet ageism is alive and well in advertising. We are so much more than walk-in tubs, pre-arranged funerals, and reverse mortgages.  To view this Zoom recording click here.